About us

A practice
built around its people.

We have built and sold EdTech products, run school procurement, written policy for school groups, and worked on the investor side of the table. The advisors are specialists drawn in by name when the engagement needs the depth. The working method follows directly from who is doing the work.

Three pillars

Education, technology and commercials

  • Education

    Schools, classrooms, and the people who run them.

    Heads of school, classroom teachers, curriculum designers. The team has run schools, written policy, and made the daily decisions that shape what reaches a child.

  • Technology

    Products built, shipped, and pressure-tested.

    Product builders, technical architects, AI specialists. We have shipped EdTech products, evaluated dozens more, and know what holds up in a real timetable.

  • Commercial

    Deals closed, partnerships built, renewals delivered.

    Founders, commercial leads, partnership directors. We have raised capital, sold into education systems, and stayed on through year two.

Partners

The core team

The partners are the team you work with day to day across an engagement. Each carries their own client relationships and shares the wider practice with the others.

  • Phil Redhead

    Education Partner

    A recognised Education Futurist, Phil combines unique international experience as a buyer and provider of EdTech in public and private sector settings with his strong global network from 25+ years as a teacher, senior education leader, digital transformation strategist and consultant in order to co-create high impact change with our clients.

    Connect with Phil
  • Alex Farrell

    Product & Technical Partner

    With over 20 years of consulting experience spanning semiconductor manufacturing, banking, and EdTech, Alex brings deep technical expertise and industry credibility. Having developed award-winning EdTech, he is passionate about guiding clients on their path to meaningful impact and success.

    Email Alex
  • Jamie Southerington

    Commercial Partner

    Bringing a strong track record of driving strategic direction for companies of various sizes and maturity levels, Jamie has over 15 years of experience across UK and Global EdTech B2B SaaS. He excels in building high performing teams to accelerate and sustain high levels of domestic and international growth.

    Book a Call with Jamie

Special Advisors

Specialists drawn in by name

A wider group across product, policy, pedagogy, and finance. Each is brought in when an engagement requires their specific depth, and steps out again when it does not.

  • Sir Christopher Stone

    Special Advisor

    Sir Chris' 2013 knighthood honoured his outstanding contributions to UK education as a teacher, headteacher, MAT CEO and government adviser. In addition, he has supported educational system leadership in countries including Finland, Australia and Vietnam, and as Global Chief Education Officer for GEMS Education, served 92 schools and 288,000 children worldwide.

  • Dr Ibtihaje El Senne

    Special Advisor

    An international educational consultant and certified IB trainer, Dr. El Senne's doctorate in The Role of Training in Sustainable Human Development and degree in Arabic Language and Literature complement 20+ years' expertise in enhancing teaching and learning quality, team building, educational leadership, and creating innovative, motivating learning environments across education institutions in the Gulf region.

  • Prof Stephen Heppell

    Special Advisor

    Described as 'the most influential academic of recent years in the fields of technology and education' (DfE) and 'Europe's leading online education expert' (Microsoft), Prof. Heppell offers his world-leading expertise in education, education technology and optimised learning spaces.

  • Dr Vicki Denmark

    Special Advisor

    Following an illustrious 30-year career as teacher, principal and area superintendent in a large public school system in Georgia, USA, Dr Denmark led highly-innovative development projects as Chief Architect for Cognia. Vicki continues to support schools around the world and lead projects for the United States government.

Schools & Educators

Working alongside school leaders making decisions about technology, AI, and the products that reach classrooms.

We evaluate vendors, write procurement scorecards, and stay engaged through the year that decides whether the technology delivered.

For Schools

For Education Businesses

We help EdTech founders and commercial teams sell into schools that will use what they buy.

We work on pilots, procurement, and the year-two reviews that decide whether the deal holds.

For business

Schools and EdTech businesses we currently work with

Hachette
Edmentum
MagicSchool
Kunduz
Trusity
Harpier
IQM
Creatify
GESS Dubai
Quantum Media
ISC Research
Adaptive Reader

Let's talk

Whether you work in schools, sell into them, or back the businesses that do, we'd be glad to be in the conversation.

Talk to Our Education Team