Your pathway to EdTech that lands.

Strategy, procurement, and adoption, run with the people who decide. We sit on the school side of the table — grounded in operator experience inside schools and across the EdTech market, with regional depth across the UK, the Middle East, and Southeast Asia.

A buying decision rarely sits with one person

The teachers who'll use it, the leadership team who'll back it, the IT lead who'll run it, and the people holding the budget are all weighing something different — and a product that wins one of them can still lose the room.

And it doesn't end when the contract is signed. The pilot almost always goes well; the harder question is whether the product is still in lesson plans a year later and pulling its weight — or sitting on every laptop and in nobody's.

That's as true of a whole programme or a service as it is of classroom software: not everything you take on is an app, and not every app is for the classroom. Underneath, the question is always the same — who owns it once it's in, and what has to change for it to work.

On every one of these questions, we sit on your side of the table.

We run the vendor evaluation, write the procurement scorecard with you, and pressure-test a supplier's claims against the realities of your classrooms — then stay through the year that decides whether it lands. As much or as little of it as you need.

Phil Redhead, Education Partner at EdV

Phil Redhead

Education Partner, EdV

Our expertise

A team built from inside schools

Phil leads our Middle East work. He has spent more than a decade inside Middle East education technology, working across the full cycle of a school technology decision: vendor evaluation, procurement, and the implementation year that decides whether it landed.

He treats the contract signing as the start of the difficult questions, not the end of them.

The team around him

The team around him includes former heads of school, curriculum designers turned EdTech founders, and advisors whose experience spans the UK, the Gulf, and Southeast Asia.

Between us we have run schools, written education policy, designed curricula, and shipped EdTech products at scale.

Talk to our team

How we work

Discover, deliver, scale

We start with a clear read on where your school stands today and where technology is genuinely adding value. Decisions then follow the evidence — what's actually happening across your classrooms and systems — rather than a vendor's pitch.

EdV Capability Maturity Explorer: a sample appraisal scoring commercial, product and placement maturity across a radar of factors on a five-level scale
A sample appraisal — the full set of factors and the scoring rubric are shared with the schools we work with.

Schools and EdTech businesses we currently work with

Hachette
Edmentum
MagicSchool
Kunduz
Trusity
Harpier
IQM
Creatify
GESS Dubai
Quantum Media
ISC Research
Adaptive Reader

Let's talk about what your school needs

Whether you're evaluating new technology, navigating AI in the classroom, or rethinking how technology is bought and run, we'd be glad to be in the conversation.

Talk to Our Education Team