Commercial strategy
Going to market the way schools actually buy — positioning and pipeline across the people who discover the problem, validate the fit, and approve the spend.
Your pathway to global growth.
Commercial, product, and placement work, with EdV as an extension of your team. We work alongside the founders and product leaders inside the businesses selling into schools and education groups — across software, hardware, and services — at whatever depth you set, from periodic insights and warm introductions through to active business development and product work run with you.
B2B buying decisions
Enterprise buying decisions are organisational decisions
A manager discovers the problem.
A team lead validates the solution.
Finance approves the spend.
The companies that see long-term adoption are usually the ones that align all three before the contract is signed.
We've watched a lot of school technology decisions land well, and a lot of them land badly.
The ones that land badly tend to follow a pattern. The product gets piloted, the pilot goes well, the contract gets signed, and then a year later the technology is on every laptop but in nobody's lesson plan.
We frame each commercial conversation around three questions, in order: is the product relevant to how this school actually teaches, is the school resilient enough to adopt it without breaking what already works, and will the relationship between vendor and school still be honest a year in. The teacher sees the product. The SLT sees the partnership. The proprietor sees the cost, the timeline, and the risk. One product, three sells.
What we do
Commercial, product, and placement
We work as an extension of your team, at whatever depth fits — from periodic insights and introductions through to running the work alongside you.
Product-market fit
Whether the product fits how schools teach and operate, across markets — including the cultural and regional realities a roadmap rarely accounts for.
Placement and partnership
Getting in front of the right schools and staying credible once you're in — partnerships, references, and renewal that holds.
How we appraise
One shared picture of where you stand
We score commercial, product, and placement maturity across the factors that decide whether a product lands — an evidence-based read you can take to your board and your buyers alike.
Client result
“After just two months our pipeline has seen a significant increase with opportunity values increasing by 75%.”
Case Study
Adaptive Reader's path into the UAE schools market
Adaptive Reader builds a multilingual, print-and-digital reading platform. With a strong home market and a small team, the question was how to enter the UAE — a market with real cultural and procurement nuance — without costly early missteps.
We appraised product-market fit, then opened the right school conversations and stayed in them: positioning the platform for how UAE schools actually teach and buy, and acting as the local partner that makes a first impression land.
Impact
"The trust EdV brings when introducing Adaptive Reader to school partners is enormous. Without them, I probably would've chased a dozen leads with little return — and some of those early missteps could've been disqualifying."
Read Case Study
Our team
Leadership team
We're a cross-disciplinary team that loves to create great experiences for our customers.
About us
Phil Redhead
Education Partner
Education strategist and digital transformation leader.
Sir Christopher Stone
Special Advisor
Global education advisor and former school leader.
Alex Farrell
Product & Technical Partner
Technology leader specialising in scalable innovation.
Dr. Ibtihaje El Senne
Special Advisor
International consultant in education and leadership.
Jamie Southerington
Commercial Partner
Commercial leader focused on SaaS and EdTech growth.
Prof. Stephen Heppell
Special Advisor
Pioneer in education, technology, and future learning.
Dr. Vicki Denmark
Special Advisor
Education leader driving school innovation worldwide.
Insights
Recent Insights
Events
EdV Partners with GESS to Enhance Exhibitor and Educator Experience
As the 18th GESS Dubai approaches with EdV as official event partner, exhibitors gain pre-, during, and post-event support.
Interactive
Mini Game: A Myth-Busting EdVenture
Play as 'Ed' and help him bust some myths about school market entry.
GCC
Unlocking the Saudi Schools Market: 3 Challenges & 3 Opportunities for EdTech and Education Businesses
How Vision 2030 reform enthusiasm can obscure real market complexities - covering challenges alongside key opportunities.
Schools and EdTech businesses we currently work with
Let's talk about how you're selling into schools
Whether you're going to market with a new product, trying to convert pilots into contracts, or rebuilding a commercial team that knows the sector, we'd be glad to be in the conversation.
Talk to Us